08 Jun Stand Glorious Primark A/W 18
Stand Glorious is Primark A/W18 campaign and like the name you will Stand Glorious.
On a beautiful Dublin Sunny day last Friday I was invited to the launch of their eagerly awaited A/W collection for Penney’s. Now I was a little is this way too soon to showcase Autumn Winter as I have only got my summer clothes out of the wardrobe and the thoughts of looking at winter coats and it literally sweltering outside did shudder me a little but when I arrived to the Penneys Showroom I was taken aback, it was like walking into a different season I felt like it was winter and even though ,I am most definitely a summer baby I could not help but get excited about this collection.
There is a lot to get excited about with this collection but two things that definitely stood out for me was
1) Their fantastic range of Accessories and Shoes like literally dreaming of them all , as I wanted all the shoes. Their Shoes have a nod to the 80’s . Sexy , smart and sophisticated all wrapped up in one.
2) Their Coats , I know it’s like 25 degrees and I’m excited over winter coats but let me tell you that their range of winter coats this season is second to none . From the bold bright colours to the structure power dressing shapes , without a doubt I’m sure everyone will be running to get these when the hit down in August .
There is six ranges within the collection . Urban Eccentrics is slip dresses in satin sheer detailing , slinky figure hugging and let’s not forget about the embellishment , my favourite part of A/W18 , this trend is all about a nod to hip-hop with statement sports jackets and nylon puffa jackets worn with suits. Winter Folk is all about the faux fur and retro teddy fleeces . Knitwear playing a key part in this trend , but with stand out pieces like tinsel yarn and sequins zebra prints and throwing in some floral designs to add a bit of quirk to your look. Country Fling showcases that tailoring is sophisticated and grown up with a nod to the 90’s think Clueless, Tartan and checks with bold and bright colours . Saturated Bright’s is bold and bright unusual for winter but it’s so refreshing to see bright colour jackets in Red and Pink and Colbat blues .Animalistic is everywhere and Primark have the perfect trench coat to ensure you do not miss out on this trend . Tones of toffee and teal and soft browns give this trend a real Autumn feel.
The collection is bursting with vibrancy and pose with a real touch of Boss Lady thrown in, there is some real statement pieces that may not be for everyone but what they have done is they have made sure that there is something for everyone , whether you like to be bold and stand glorious or if simple , classy is more your style i am sure you will be very surprised for what they have in store from August. Primark are given you the opportunity to experiment with your style and have that amazing wardrobe without the big spend behind it, affordable and stylish all under one roof.